Spotlight On “Harvard Business Review”

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Harvard Business Review is one of the most widely-used and trusted business magazines in the U.S. Workers in HR, PR, marketing, and other business fields use the Harvard Business Review to keep up the latest news. You’ll find interesting articles about leadership, stats, general management, and workplace diversity in this magazine.

The library provides Union students and employees with free online access to the Harvard Business Review.

To access the Harvard Business Review, or any other online magazine that we subscribe to:

  1. Go to the library website.
  2. Type in “Harvard Business Review” in the search bar.
  3. Click one of the links to view it online. Different databases, like Business Source Complete, will provide access to Harvard Business Review.
  4. If you are off campus, you will be prompted to enter in your Union credentials. If there is trouble in accessing the link after that, then try a different link or email Stephen Mount at smount@uu.edu for help.

 

Featured Book: “Everybody Writes”

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Because the written word is so ubiquitous in the social media age, good writing is hard to find and yet more important than ever. It’s easy to lose someone’s attention in all of the noise- but you don’t want to do that when you’re writing for your job! In Everybody Writes, content creator and marketer Ann Handley advises readers on how to make their writing simpler and smarter. Generally, Handley focuses on shorter pieces- articles, Tweets, etc.- but her suggestions can also be applied to other kinds of writing. This book encourages you to approach writing as a work out, something you do each day to make you better at it overall.

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Handley starts out by defining what “content” means and how we can publish better content. She then goes on to provide general writing tips, ideas for better productivity, and how to make a great “lead” in to your story. While the book is divided into 6 parts, it’s short and direct with its message.

For Handley, “show, don’t tell” is a major part of good content:

Good content- and good writing- doesn’t preach or hard sell. Instead, it shows how your product or service lives in the world, explaining in human terms how it adds value to people’s lives, eases troubles, shoulders burdens, and meets needs.

By thinking about your audience and writing for their needs, you can create worthy content for your job, business, or blog.

Everybody Writes is available in the library. If you’d like to check out other books on writing, try these:

Union Health and Benefits Fair

Union Employees, did you get a chance to catch us at the Health and Benefits Fair? Our booth won first prize!

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Come by the library for your research and entertainment purposes. We are happy to help!

 

Boston trip provides inside look at PR in action for communication arts students

Union Life

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Post by Anna Claire Sewell, PRSSA President
Photos by Ashley Fitch Blair and Shelby Kee

As I glanced around at my peers on the flight home, I couldn’t help but think about what an awesome experience we had in Boston. As students in Union University’s communication arts department, we are presented with opportunities through our PRSSA chapter that are not only educationally enriching, but also exciting.

PRSSA, Public Relations Student Society of America, is an on-campus organization that allows students to lead and learn through the integration of knowledge and professional development. Along with a day trip to meet with communication professionals in the fall, Union’s PRSSA chapter takes a trip to a larger market during the spring semester.

During our stay in Boston, we met with communication specialists in three different areas of the field. The first morning there was freezing — actually, quite below freezing. It did not…

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