Because the written word is so ubiquitous in the social media age, good writing is hard to find and yet more important than ever. It’s easy to lose someone’s attention in all of the noise- but you don’t want to do that when you’re writing for your job! In Everybody Writes, content creator and marketer Ann Handley advises readers on how to make their writing simpler and smarter. Generally, Handley focuses on shorter pieces- articles, Tweets, etc.- but her suggestions can also be applied to other kinds of writing. This book encourages you to approach writing as a work out, something you do each day to make you better at it overall.
Handley starts out by defining what “content” means and how we can publish better content. She then goes on to provide general writing tips, ideas for better productivity, and how to make a great “lead” in to your story. While the book is divided into 6 parts, it’s short and direct with its message.
For Handley, “show, don’t tell” is a major part of good content:
Good content- and good writing- doesn’t preach or hard sell. Instead, it shows how your product or service lives in the world, explaining in human terms how it adds value to people’s lives, eases troubles, shoulders burdens, and meets needs.
By thinking about your audience and writing for their needs, you can create worthy content for your job, business, or blog.
Everybody Writes is available in the library. If you’d like to check out other books on writing, try these: